Insights into the region reveal 929 unique streaming platforms available, with 17 launched in 2024, featuring 188,000 pieces of exclusive content, with over 35% being local content.
The full EMEA infographic can be viewed in the Members Area of the BASE website.
Today, DEGI: The Digital Entertainment Group International, in collaboration with BB Media, is pleased to unveil its second analysis of global regions, focusing on the digital entertainment landscape across EMEA. This comprehensive overview, exclusive to BASE and DEGI members, offers valuable insights and understanding into the region and a greater depth of conversation around discoverability.
This second report uncovers key trends shaping the region, as 65% of platforms in EMEA operate under the “free with ads” revenue model which dominates the market, and sees hybrid models (subscription + free ads) also gaining traction, capturing 30% globally. Additionally, the report offers a deep dive into ad strategies, which reveals mid-roll ad placement as the most popular strategy across EMEA. With 929 unique streaming platforms available and 17 unique services launched in 2024, the report highlights the growth and importance of the EMEA region and market.
Liz Bales, Chief Executive of DEGI: The Digital Entertainment Group International said, “Our second report focusing on the EMEA region provides BASE & DEGI members with invaluable insights into an everchanging global digital entertainment landscape. This collaboration with BB Media continues to deliver significant value for our members, equipping them with the knowledge to navigate shifting platforms, revenue models, and audience behaviours. We’re excited to build on this work going forward into 2025 with our additional two reports.”
Tom Gennari, CEO at BB Media said, “We are thrilled to continue our collaboration with DEGI to provide exclusive insights into the evolving entertainment landscape in the EMEA region. This second report highlights the rising trend of ad-supported streaming services, the growing demand for live sports, and the most popular content across the region. These insights will empower global players and DEGI members to navigate the rapidly changing market and make informed strategic decisions.”
Please contact Yasmin Nevard, Head of Insights at DEGI for more information or details on this. Please contact Louise Kean-Wood if you would like to learn more about becoming a member of DEGI.
