London, 19th May 2025 – The French transactional Video-on-demand market saw a significant uplift in Electronic Sell-Through (EST) sales with the return of LesVODays, DEGI: The Digital Entertainment Group International’s flagship campaign in the region. Now in its fourth wave, the January 2025 campaign delivered a +325% uplift in EST sales volume and a +143% uplift in EST sales value week-on-week, its highest incremental EST volume uplift to date. Analytics and data for 2025 powered by AQOA.
Running from 13th to 19th January and supported by major film distributors including Amazon MGM Studios, Paramount Pictures, Pathé Films, SND, Sony Pictures Entertainment France, Universal Pictures Home Entertainment & Warner Bros. Discovery France, LesVODays offered French film fans a selection of the latest and greatest movies to buy, without the need for a subscription or advertising at amazing prices. Offers and best-in-class marketing support were seen across leading French digital platforms Amazon Prime Video, the Apple TV app, ARTE France, CanalVOD, Filmo, VOD from Orange TV, Pathé Home, PremièreMax, Rakuten TV, Videofutur, VIVA & Zeop.
Strategically timed and backed by a targeted media plan across Meta platforms, Catch-up TV on TF1+ and M6+ and display advertising across the Google network, LesVODays achieved an impressive incremental Return-on-investment (ROI) of €3.43 for every €1 invested. The results underline the ongoing momentum in the region for EST growth, where LesVODays has become a highly recognisable and trusted event for French digital movie audiences.
Romain Corler, partner at AQOA said: “The results of this campaign underline the importance of coordinated, insight-led marketing in driving growth for transactional video on demand.”
Yves Elalouf, President of the Syndicat de l’Edition Vidéo Numérique (SEVN) said: “The SEVN is delighted with this TVOD cross-industry promotional event which represents a great opportunity to bring together main studios and partner to support the TVOD market growth.”
Liz Bales, Chief Executive at DEGI said: “The results of this year’s LesVODays campaign speak volumes about the power of collaboration across the Home Entertainment industry. The coming together of studios and platform partners, all with the support of our colleagues at SEVN, has delivered notable growth and impact. Momentum behind LesVODays has never been stronger, with awareness at an all-time high, strengthening the value of digital ownership promotions in such a passionate film-loving region.”
Building on this momentum, DEGI will bring the 2025 DEG Roadshow to Paris on 12th June, in partnership with SEVN. Designed to inform and empower stakeholders navigating the rapidly evolving entertainment industry, the Paris leg of the five city DEG Roadshow will feature local insights, data and research, as well as thought leadership and collaborative discussions from the leading names in the French transactional Video-on-demand industry.
For more information about DEGI, or to buy tickets or sponsor the DEG Roadshows in Paris, London, Berlin or Rome, please contact Louise Kean-Wood, on [email protected]
