An overview of the current infringement landscape & whole society solution to champion the importance of copyright
BASE Insights is a leading source of behavioural understanding and have been used to educate the sector on the impacts of copyright infringement for many years. Webinars like this are one part of our yearlong activity to help with the whole society approach to infringement.
In this session we covered:
- Why infringers are relevant and valuable to your businesses
- The competition from commercialised pirates
- The technical friction that legitimate companies could add in the infringement journey
- How relevant messaging can support behaviour change and ultimately, incremental revenue
A full recording of the session can be viewed via the Members Area
Our thanks to all the speakers
Joanna Betts (Corsearch)
Director of Client Management, Content Protection
Ken Leonardo (CTAM)
Senior Vice President, Marketing
Charlotte Lund Thomsen (IVF)
Legal Council
Stan McCoy (MPA)
President & Managing Director, EMEA
Alex Baines (Walnut Unlimited)
Research Manager
