French movie lovers will be able to buy or rent a selection of the latest and greatest films on digital at amazing prices without the need for a subscription or advertising – from January 13th to January 19th!
13th Jan: Today, DEGI: The Digital Entertainment Group International and the Syndicat de l’Edition Vidéo Numérique (SEVN) have confirmed the return of ‘Les VODays’ for 2025, a category-wide week-long campaign to drive growth and engagement across the ever-growing French digital transactional market featuring a wide range of compelling offers.
From January 13th to January 19th, the campaign will offer French film fans a selection of the latest and greatest movies at amazing prices from Amazon MGM Studios, Paramount Pictures, Pathé Films, SND, Sony Pictures Entertainment France, Universal Pictures Video France & Warner Bros. Discovery France, with offers available across both Electronic Sell-Through (EST) to buy and Video on Demand (VOD) to rent.
‘Les VODays’ returns in 2025 bigger and better, building on the momentum of its 2024 campaign, which achieved a remarkable +420% week-on-week sales uplift, with analytics and data for 2025 powered by AQOA, and even more retailers and distributors joining the latest iteration. The wide selection of Hollywood and French titles available appeals to consumers of all ages and tastes for their next Movie Night In, featuring a wide selection of incredible movies such as:
- BAD BOYS: RIDE OR DIE
- BARBIE
- BLACK ADAM
- BLUE & COMPAGNIE
- BOB MARLEY: ONE LOVE
- CHALLENGERS
- COCORICO
- DESPICABLE ME 3
- IT ENDS WITH US
- LES ANIMAUX FANTASTIQUES: LES SECRETS DE DUMBLEDORE
- LES BODIN’S ENQUÊTENT EN CORSE
- LES TROIS MOUSQUETAIRES: D’ARTAGNAN
- LES TROIS MOUSQUETAIRES: MILADY
- TICKET TO PARADISE
and many more, with prices starting at just €1.99!*
Following the incredible success of previous campaigns in 2022, 2023 and 2024, ‘Les VODays’ will run across twelve of the top retailers for one week only! Participating platforms for January 2025 are Amazon Prime Video, the Apple TV app, ARTE France, CanalVOD, Filmo, VOD from Orange TV, Pathé Home, PremièreMax, Rakuten TV, Videofutur, VIVA & Zeop.
‘Les VODays’ is backed by a nationwide media campaign that includes coverage across Facebook, Instagram and Catch-up TV on TF1+ and M6+, with additional visibility on display advertising across the Google network.
This campaign aims to drive growth in the digital transactional format in France by reaching customers who have yet to experience the ease and simplicity of buying or renting movies. It also encourages existing customers to grow their digital libraries with brilliant, fresh titles through a limited-time promotional offer, allowing French film fans to enjoy their favourite titles over and over again, without the need for a subscription or advertising.
Yves Elalouf, President of the Syndicat de l’Edition Vidéo Numérique (SEVN) said: “Once again I am delighted with the launch of this national digital campaign for the new year and to renew this special offer on the purchase and rental of films on VOD. We are working hard to keep this promotional momentum to satisfy all consumers with a broad and attractive offer.”
Liz Bales, Chief Executive at DEGI added “We are excited to bring ‘LesVODays’ back to France following the success of previous campaigns across the last three years. This year’s activity features our largest participation from distributors and retailers, underscoring the growth and value of transactional in France. In a territory renowned for its love of cinema, it’s encouraging to see LesVODays grow, encouraging audiences to expand their collections. We’re proud to work with SEVN and our colleagues in France to grow the Home Entertainment sector.”
James Gallagher, Head of Marketing Projects, International & UK, at DEGI said: “The return of Les VODays for its fourth edition, along with the growth in participating retailers and distributors, is a testament to the hard work, dedication, and collaboration of the Home Entertainment industry across France. It’s inspiring to see audiences embrace the opportunity to build their collections to enjoy movies anytime, anywhere. The week-on-week growth in previous campaigns has been encouraging, and it is exciting to see the success continue, helping transactional sales thrive in France.”
More information about ‘Les VODays’ can be found at https://lesvodays.fr
*Available movies and prices may vary by platform. Offer valid until January 19th
