7th February: Today, members of The Digital Entertainment Group: Nordic Committee (DEGN) have announced the return of Mega Movie Week, providing the ultimate opportunity for film lovers across Sweden, Denmark, Norway and Finland to purchase great movies for incredible prices!
Running across only ten days (Fri 7th – Sun 16th Feb), Mega Movie Week includes a huge range of must-see movies at amazing prices across eleven major retailers including Allente, Altibox, Amazon Prime Video, the Apple TV app, Blockbuster, Elisa Viihde, Rakuten TV, SF Anytime, Telia, TV2 and Viaplay (some retailers only in certain regions). The campaign is supported by major film distributors – NBCUniversal, Nordisk Film, Paramount Pictures, SF Studios, Sony Pictures Entertainment and Warner Bros. Discovery.
The campaign features titles from a wide range of genres, encapsulating all ages, featuring local titles and Hollywood blockbusters with a combined Nordic Box Office of €300m+, such as:
- A QUIET PLACE: DAY ONE
- DESPICABLE ME 4
- DUNE: PART TWO
- IT ENDS WITH US
- KONVOI
- LASSEMAJAS DETEKTIVBYRÅ – MASKOTEN SOM FÖRSVANN
- MIELENSÄPAHOITTAJAN RAKKAUSTARINA
- MISSION: IMPOSSIBLE – DEAD RECKONING
- MØRKELAND
- THE FALL GUY
- TWISTERS
- VENOM: THE LAST DANCE
And many more!*
Mega Movie Week builds on the success of previous iterations, with the last campaign amassing an impressive week-on-week EST uplift of +344%. The initiative builds on that success by bringing together distributors and retailers to highlight the convenience and ease of purchasing movies to new customers and encourage current customers to build their collections, with limited-time offers on fresh titles.
With an overarching objective to drive growth in the transactional market, members of the DEGN are dedicated to supporting all stakeholders in the Nordic region in pursuing further initiatives across 2025 and beyond.
Jesper Dahlgaard, Chair (DEGN) & Nordic Director of Digital Sale (Nordisk Film) said: “We’re thrilled to see ‘Mega Movie Week’ return in 2025! The DEGN is in a unique position to drive growth and engagement in transactional across the Nordic market, with cross-category activities like these being a key focus. This campaign highlights the power of coming together, supporting all stakeholders in the region with an incredibly strong offering of movies to buy! We are proud that ‘Mega Movie Week’ continues to go from strength to strength and is a testament to the bold ambitions of the DEGN and we are excited to share more plans across 2025.”
Liz Bales, Chief Executive at DEG International added: “We are delighted to be bringing the ‘Mega Movie Week’ campaign back to the Nordic region, building on the strong success of previous iterations and highlighting the value of collaboration between international and local partners, distributors and retailers. Building on our learnings from the previous successful campaigns, this iteration showcases a great selection of fresh titles with special offers while also emphasising the ease and convenience of buying movies to surprise and delight movie consumers across the Nordics.”
James Gallagher, Head of Marketing Projects, International & UK, at DEGI said: “Returning for its fourth edition in the Nordics, Mega Movie Week has expanded each time with new partners and retailers, highlighting the strength and relevance of the transactional market. This edition will be supported by a wide-reaching media campaign across Google search engine marketing, placements on Facebook, Instagram, TikTok, YouTube and Digital out-of-home advertising highlighting the amazing offers. It’s a pleasure to collaborate once again with our local and international distribution and retail partners to grow this campaign and specifically movie ownership across Denmark, Finland, Norway and Sweden.”
*Prices and titles may vary across retailers and those listed are only valid as part of this campaign across 7th – 16th February
