DEG Roadshow 2022 - Embracing Consumer Choice
The DEGI welcomes the return of the DEG Roadshow, with Chief Executive Amy Jo Smith and US colleagues leading a day of global collaboration, fresh category research, insight and strategic learnings to stimulate and drive growth across the international entertainment landscape.
Home Entertainment is once again at the heart of the visual entertainment experience as the world adjusts to life after lockdown. In addition, the technological advances in the digital category witnessed over the last two years now provide audiences with more viewing choices than ever before.
As the wave of new content continues to break across multiple channels, this day of networking, collaboration, dialogue, and new data, will provide multiple opportunities for support, engagement, and brand awareness for all invested in the entertainment sector.
Following a host of international presentations led by prominent voices across the DEG and its committees, BASE will focus the lens on consumer choice and the innovative routes and channels through which to engage and entertain right across the screen sector.