Today, the Digital Entertainment Group International (DEGI) launches Japan’s first-ever ‘Mega Movie Week’, a week long cross-category campaign to drive digital transactional growth.
From Weds 31st Jan to Tues 6th Feb 2024, a top-class selection of fresh and popular titles will be available across twelve digital platforms with great value deals to buy (EST) and rent (VOD).
Participating Hollywood studios and Japanese film distributors include Universal Pictures, Sony Pictures Entertainment Japan, Paramount Pictures & My Theatre D.D., with offers hosted across major retailers, including Amazon Prime Video, Kantele Doga, Crank in! Video, J:COM STREAM, TELASA, milplus, VideoMarket, Hulu, Music.jp, U-NEXT, Rakuten TV & Lemino.
Titles in the offer include recent popular Hollywood and Japanese titles that speak to all ages and movie fans of all genres for the perfect movie night in, including*:
- The Super Mario Bros. Movie
- The Quiet Yakuza series
- Mission: Impossible – Dead Reckoning Part One
- The Equalizer 3
- Fast X
- Transformers: Rise of the Beasts
- Gran Turismo
- Ninja VS Shark
and many more!
‘Mega Movie Week’ is the first cross industry consumer promotion for digital transactional services to run in Japan and has been developed in collaboration with local distributors and platforms and informed by fresh insight on the behaviours and attitudes of Japanese audiences.
The campaign builds on successful campaigns supported by DEGI across Australia, France, Germany, the Nordics, the UK and the USA. It aims to drive digital transactions by offering consumers compelling offers on the latest hit releases and all-time classics.
The campaign underscores the key drivers behind buying digital movies in the Japanese market, including the format’s convenience of being able to watch movies bought anytime or anywhere and the fast availability of new releases post-theatrical run—locally sourced insight revealing that nearly 70% of Japanese consumers value faster access to cinema releases**.
The campaign will help underline to consumers the safety of buying/renting movies and storing their collection digitally while also emphasising the availability of a diverse selection of genres, with more than half (54%) of consumers saying they appreciate being able to look for specific content they want to see***.
Iwao Saito, General Manager & Vice President at Sony Pictures Entertainment (Japan) Inc. Distribution said: “We are very pleased to be able to conduct campaigns and promotions to promote digital distribution, VOD and EST in collaboration with other companies for the first time through ‘Mega Movie Week’. We strongly hope that by offering a larger lineup of films, not only foreign films but also Japanese films, we will once again provide viewers with the opportunity to watch films digitally and promote their continued use.”
Liz Bales, Chief Executive at DEGI added: “The film industry is truly global, yet it is always driven locally and defined by the tastes and behaviours of local audiences. Building this campaign with a team of experts across Japanese distributors and digital service providers has enabled us all to explore the unique characteristics of the sector in Japan and the attitudes and behaviours of audiences. We are proud and thankful to have helped create a compelling consumer proposition in ‘Mega Movie Week’, which we hope will delight Japanese film fans. DEGI collaborations have fuelled growth in many territories across Europe and Asia, and we are excited to work with colleagues in Japan in what we hope will be the first of many opportunities for them to strengthen and grow engagement with their Japanese audiences.”
