French movie lovers will be able to buy or rent a selection of the latest and greatest films on digital at amazing prices without the need for a subscription or advertising – from January 26th to February 1st!
26th Jan: Today, DEGI: The Digital Entertainment Group International and the Syndicat de l’Edition Vidéo Numérique (SEVN) have confirmed the return of ‘Les VODays’ for 2026, a category-wide week-long campaign to drive growth and engagement across the ever-growing French digital transactional market featuring a wide range of compelling offers.
From January 26th to February 1st, the campaign will offer French film fans a selection of the latest and greatest movies at amazing prices from Amazon MGM Studios, Paramount Pictures, Pathé Films, SND, Sony Pictures Entertainment France, Universal Pictures Home Entertainment & Warner Bros. Discovery France, with offers available across both Electronic Sell-Through (EST) to buy and Video on Demand (VOD) to rent.
‘Les VODays’ returns in 2026 for its fifth addition, building on the momentum of its January 2025 campaign, which delivered a +325% uplift in EST sales volume and a +143% uplift in EST sales value week-on-week, its highest incremental EST volume uplift to date. Analytics and data for 2025 and 2026 powered by AQOA.
The wide selection of Hollywood and French titles available appeals to consumers of all ages and tastes for their next Movie Night In, featuring a wide selection of incredible movies such as:
- THE CONJURING: LAST RITES
- 28 YEARS LATER
- SMURFS
- JURASSIC WORLD: DOMINION
- CONCLAVE
- GOD SAVE THE TUCHE
- ANORA
- MATERIALISTS
- THE NAKED GUN
- OPPENHEIMER
- LES BODIN’S PARTENT EN VRILLE
- PARTIR UN JOUR
- JURE N°2
- CREED III
and many more, with prices starting at just €1.99!*
Following the incredible success of previous campaigns since 2022, ‘Les VODays’ will run across eleven of the top retailers for one week only! Participating platforms for January 2026 are Amazon Prime Video, the Apple TV app, ARTE France, CanalVOD, VOD from Orange TV, Pathé Home, PremièreMax, Rakuten TV, Videofutur, VIVA & Zeop.
The ‘Les VODays’ campaign includes a partnership with pop culture media outlet Serieously, a dedicated collaboration with media giant AlloCiné and a full nationwide traditional media campaign that includes coverage across Facebook, Instagram and Catch-up TV on TF1+ and M6+, with additional visibility on display advertising across the Google network.
This campaign aims to drive growth in the digital transactional format in France by reaching customers who have yet to experience the ease and simplicity of buying or renting movies. It also encourages existing customers to grow their digital libraries with brilliant, fresh titles through a limited-time promotional offer, allowing French film fans to enjoy their favourite titles over and over again, without the need for a subscription or advertising.
Nathalie Graumann, President of the Syndicat de l’Edition Vidéo Numérique (SEVN) said: ”On the occasion of this fifth edition of VoDAYS, we are pleased to launch this new national campaign at the start of the year and to continue VoDAYS as an unmissable event for EST and VOD, as we continue to build on this momentum and meet consumer expectations with a wide, diverse and attractive offering.”
Liz Bales, Chief Executive at DEGI added: “Buying and renting films digitally is an essential element of the French Screen economy. Complementing audience passion for cinema and for streaming, buying and renting extends convenience and choice and judging from the performance of this promotion across the years, these services are much valued by French film fans.”
James Gallagher, Head of Marketing Projects, International & UK, at DEGI said: “The continued success of LesVODays is built on the collaboration between DEGI, SEVN, and partners across the French Home Entertainment industry. The strong performance and week-on-week growth seen in the four previous campaigns has created a solid foundation for long-term growth, reinforcing the value of transactional and supporting a vibrant future for Home Entertainment in France.”
More information about ‘Les VODays’ can be found at https://lesvodays.fr
*Available movies and prices may vary by platform. Offer valid until February 1st
