Today, DEGI: The Digital Entertainment Group International announces the return of ‘Mega Movie Week’ in Japan, following the success of its inaugural campaign in early 2024, which saw Electronic Sell-Through (EST) experience a remarkable +430% week-on-week increase in sales volume. This second edition within the same year, highlights the remarkable growth, ambition and significant opportunity of the Japanese Home Entertainment market.
Running from Wednesday 30th October to Tuesday 5th November, the cross-category campaign aims to drive digital transactional growth by offering a wide selection of titles to purchase as EST and rental Video on Demand (VOD) for one week only. The offers are available here across eleven major digital retailers, including Apple TV, Kantele Doga, J:COM STREAM, TELASA, Video Market, Hulu, Prime Video, music.jp, milplus, U-NEXT and Lemino.
Participating distributors for the second iteration of ‘Mega Movie Week’ include Paramount Pictures, Sony Pictures Entertainment, The Walt Disney Company (Japan), Universal Pictures and Warner Bros. Discovery. The campaign will feature over 70 titles including titles from a wide-range of genres, encapsulating all ages, featuring recent Hollywood blockbuster and award-winning titles such as:
- A Quiet Place: Day One
- Aquaman and the Lost Kingdom
- Bad Boys: Ride or Die
- Bob Marley: One Love
- Ghostbusters: Frozen Empire
- Jurassic World Dominion
- Kingdom of the Planet of the Apes
- Oppenheimer
- Wish
- Wonka
and many more!
Earlier this year, the first iteration of ‘Mega Movie Week’ marked the debut of a cross-industry consumer promotion campaign for transactional in Japan. Running from January 31st to February 6th 2024, the previous initiative brought together distributors and retailers to highlight the convenience and security of purchasing digital content on EST and VOD. With an over-arching objective to drive growth in the transactional market, the previous campaign was a success in attracting new customers while also encouraging them to build their digital collections.
‘Mega Movie Week’ is driven by local audience behaviours and aligns with key consumer trends in Japan. Insights from the region highlight that consumers value digital transactions due to their accessibility across multiple devices, ad-free content consumption and the ability to consume anytime, anywhere and the messaging across ‘Mega Movie Week’ is informed by these audience preferences. Building on this momentum and the growth seen in the region the DEGI are collaborating with local stakeholders for further exciting projects across the next 12-18 months.
Liz Bales, Chief Executive at DEGI added: “We are excited to be bringing the ‘Mega Movie Week’ campaign back to Japan, building on the strong success of the initial campaign, and demonstrating the value of collaboration between international and local partners. By incorporating an understanding of Japanese consumer behaviour and post-campaign feedback and analysis, we have tailored this campaign to deliver relevant and engaging offers to consumers. We are proud to partner again with distributors and retailers from the previous campaign while also welcoming new ones. DEGI successfully expands campaigns like Mega Movie Week, using insights from other regions to drive growth across different territories, with this initiative driving transactional growth, strengthening partnerships and setting the foundations for future activity.”
The campaign is supported by a wide-ranging media campaign, including partnering with local entertainment site Movie Walker, advertisements across the Google Display Network, social media and a full local and international press office launch.
Titles on offer can be accessed here: https://dgj.lnk.to/megamovie?country=JP
