Insights into the UK market show that ad-supported subscriptions have reached a 73% penetration rate among audiences, while Prime Video holds a 40% market share with a catalogue of 50,000 titles.
The full UK Report can be viewed in the Members Area of the BASE website.
Today, DEGI: The Digital Entertainment Group International, in collaboration with BB Media, is pleased to unveil its third analysis of global regions and country deep-dives, focusing on the digital entertainment landscape across the UK. This comprehensive overview, exclusive to BASE and DEGI members, offers valuable insights for the UK Streaming Landscape, including penetration of business models, a deep dive into the content offering across platforms, and audience attitudes and screen time.
This fourth report, created by BB Media for DEGI and BASE members, highlights key trends shaping the UK entertainment landscape. The report explores the global expansion and influence of UK productions, with over 33.7k UK titles now available worldwide, nearly 85% of which are distributed in North America (USA and Canada), and highlighted over 570 unique streaming platforms now available in the UK.
Yasmin Nevard, Head of Insights at DEGI: The Digital Entertainment Group International said, “The UK Home entertainment market now stands at a mega £5.1 billion, and working with our partner BB Media to understand the landscape and how consumers engage with it, is essential for us and our members to continue to collaborate, optimise, and grow our sector. Each market is unique, and this report is part of a series of country and regional deep dives which we look forward to unveiling across the next year.”
Laura Ghisiglieri, Global Business Development & Marketing Director at BB Media, said, “BB Media is excited to collaborate with BASE-DEGI to bring exclusive insights into the UK streaming landscape. This report explores key market trends, from business model availability and FAST channels to audience preferences and the role of advertising in streaming. By leveraging these insights, DEGI members can better understand the UK market’s evolution and strategically position themselves in this dynamic industry.”
Please contact Yasmin Nevard, Head of Insights at DEGI for more information or details on this. Please contact Louise Kean-Wood if you would like to learn more about becoming a member of DEGI.
