Insights into the LATAM market reveal that Hollywood titles continue to outperform local original productions. Apple TV leads as the transactional platform with the largest catalogue, and drama is the most offered genre in the region.
The full LATAM Report can be viewed in the Members Area of the BASE website.
Today, DEGI: The Digital Entertainment Group International, in collaboration with BB Media, is pleased to unveil its fifth report on global regions and country deep-dives, focusing on the digital entertainment landscape across LATAM. This comprehensive overview, exclusive to BASE and DEGI members, offers valuable insights into navigating the streaming landscape in LATAM, viewership trends of media and entertainment, content analysis in the region, piracy, advertising trends, and transactional business models.
This fifth report, created by BB Media for DEGI and BASE members, highlights key trends shaping the entertainment landscape in Latin America. The report explores the region’s deep and rich content ecosystem, which now includes 814 unique streaming platforms, 32 of which launched in 2024 alone. The report also examines viewership trends, revealing an average of 14.1 – 17.9 hours of weekly content consumption. Streaming platform penetration is particularly high, averaging over 60% across the region, while pay TV lags behind at under 45%. Across the transactional entertainment market, Prime Video leads with a 40% market share, followed by YouTube and ClaroVideo, while Apple TV holds the largest catalogue in the region.
Yasmin Nevard, Head of Insights at DEGI: The Digital Entertainment Group International, stated, “LATAM is one of the most dynamic and swiftly evolving regions in the global entertainment sector. With Hollywood films still leading and older demographics increasingly adopting streaming services, these insights are crucial for DEGI members to adjust their strategies, attract new audiences, and foster growth in LATAM.”
Tom Gennari, CDO at Fabric, said, “This report offers DEGI members a clear view into how audiences across Latin America are engaging with content today. From the strong preference for Hollywood and local productions, to the growing viewership among Gen X and Boomers and the continued dominance of soap operas – especially in Brazil – these insights help decode what’s resonating across the region. Now as part of Fabric, BB Media continues to deliver exclusive, data-driven reports for DEGI that illuminate the shifting patterns in viewership, piracy, and emerging business models.”
The full report will be shared with DEGI members and available in the Members Area of the BASE website. For access to the full report, as well as more insights from BB Media, please contact Yasmin Nevard, Head of Insights at DEGI.
Please contact Louise Kean-Wood if you would like to learn more about becoming a member of DEGI.
