Today, with immediate effect, Spafax becomes the newest hybrid member of the British Association for Screen Entertainment (BASE) and DEGI: The Digital Entertainment Group International.
They join the thriving and ever-growing BASE and DEGI community, with 100+ organisations united in supporting and developing the Home Entertainment industry.
Spafax is a global leader in inflight entertainment (IFE), enhancing the journey of every traveller with memorable content experiences. Specialising in content acquisition, creative production, technical services, media sales and brand partnerships, Spafax leverage data-driven insights and a rich pool of creativity. As a proud member of the WPP Group, they access a vast network of strategic and creative resources, delivering innovative solutions in the dynamic realm of inflight entertainment, existing to help airlines and brands inspire travellers with unique and holistic media experiences at every step of the journey.
Spafax joins other recent new members of BASE and DEGI, including Amazon Prime Video, AQOA, Curzon, Kantar, MUBI, Next-Gen Media, Official Charts Company, and Xperi Inc. at an exciting time of collaboration and growth in the Home Entertainment industry.
“We’re delighted to be joining BASE,” said Rachael Harris Boyce, Senior Director at Spafax. “It’s an organisation I’ve had the pleasure of working with for many years, and one that has been a cornerstone of the entertainment industry – bringing together a broad spectrum of players to share insight, analysis, and learning. As the first aviation-based member, we’re excited to contribute a new perspective and to learn from the depth of experience across the BASE community.”
Liz Bales, Chief Executive at British Association for Screen Entertainment and DEGI: The Digital Entertainment Group International said: “We’re excited to welcome Spafax to the BASE and DEGI community. Their unique and influential perspective, connecting audiences with entertainment across digital, print, and inflight platforms, adds real value to our industry. With their expertise in creating memorable touchpoints for consumers throughout their journey, the creativity, insight, and strategic reach they will bring to BASE and DEGI members will help drive forward the growth and development of our industry. Spafax operate across continents, as do we through activations, campaigns and insights that span a range of international markets, making this a natural and exciting alignment.”
BASE and DEGI memberships provide exclusive benefits, including access to the upcoming DEG Roadshow with events taking place in Stockholm, Berlin, London, Rome and Paris across May and June.
To become a member of BASE and DEGI, or find out more about partnerships and sponsorship opportunities, please contact Louise Kean-Wood at [email protected]
