Movie lovers across the Nordics will be able to buy a selection of the latest and greatest films on digital at amazing prices from 10th to 19th October!
10th October: Today, members of The Digital Entertainment Group: Nordic Committee (DEGN) have announced the return of Mega Movie Week. For the third time this year, film lovers across Sweden, Denmark, Norway and Finland will be able to enjoy fantastic titles at incredible prices across ten days (Friday 10th October – Sunday 19th October).
The latest edition of Mega Movie Week focuses on movies to buy on EST (Electronic Sell-Through) and builds on the success of previous campaigns, with the last EST initiative achieving an impressive +381% uplift in like-for-like sales.
Mega Movie Week includes a huge range of must-see movies at amazing prices across eleven major retailers including Allente, Altibox, Amazon Prime Video, the Apple TV app, Blockbuster, Elisa Viihde, Rakuten TV, SF Anytime, Telia, TV2 and Viaplay (some retailers only in certain regions). The campaign is supported by major film distributors – NBCUniversal, Nordisk Film, Paramount Pictures, SF Studios, Sony Pictures Entertainment, The Walt Disney Company and Warner Bros. Discovery.
Consumers can purchase movie hits at incredible prices, from a wide-range of genres, encapsulating all ages, featuring local titles and Hollywood blockbusters, such as:
- A MINECRAFT MOVIE
- 28 YEARS LATER
- HOW TO TRAIN YOUR DRAGON
- WARFARE
- THE AMATEUR
- SMURFS
- HÄJYT 2
- SINNERS
- KARATE KID: LEGENDS
- HEIM
- GLADIATOR II
- NOSFERATU
- ALIEN: ROMULUS
- UNDER STJERNERNE PÅ HIMLEN
And many more*!
The initiative continues to reinforce the value, convenience and ease of purchasing movies to new customers and encourage current customers to build their personal collections of their favourite films.
Mega Movie Week will be supported with a wide-reaching media and press campaign across social media and via key partners including Swedish publication Aftonbladet.
Jesper Dahlgaard, Chair (DEGN) & Nordic Director of Digital Sale (Nordisk Film) said: “We’re excited to bring Mega Movie Week back for its third edition in 2025, a milestone that reflects the growth and enthusiasm of this initiative. With the recently published DEGI and DEGN Nordic Market Overview report highlighting opportunities in the digital transactional market, our focus on EST ownership is more important than ever, giving audiences the chance to purchase the latest titles. This campaign is a fantastic example of local collaboration, and we are excited to continue building on this momentum with more campaigns to come, driving engagement and growth across the region.”
Liz Bales, Chief Executive at DEGI: The Digital Entertainment Group International added: “We are delighted to see Mega Movie Week return, building on the success of our previous campaigns across both EST and VOD. Through the collaboration between both local and international partners, the campaign allows for a diverse and compelling selection of titles across all genres, not only highlighting the strength of the category across the Nordic digital transactional landscape, but also the convenience and accessibility for audiences to buy their favourite films and enjoy them again and again.”
DEGN was set up in 2018 in conjunction with DEGI to enable cross-industry collaboration in a compliant environment to drive digital growth for the whole Nordic sector. DEGI works across multiple territories internationally to promote education, collaboration, networking and community.
