Movie lovers across the Nordics will be able to rent a selection of the latest and greatest films on digital at amazing prices from 23rd January to 1st February!
23rd January: Today, members of The Digital Entertainment Group: Nordic Committee (DEGN) have announced the first edition of Mega Movie Week in 2026. For the second time, film lovers across Sweden, Denmark, Norway and Finland will be able to enjoy incredible prices on VOD across ten days (Friday 23rd January to Sunday 1st February).
The latest edition of Mega Movie Week builds on the success of previous campaigns, with the last EST (digital purchase) initiative in October 2025 showcasing a 434% volume uplift versus the previous period. This time, in the fourth campaign within 12 months, Mega Movie Week focuses on VOD (rental), highlighting the ease and affordability of renting movies.
Mega Movie Week includes a huge range of must-see movies at amazing prices across eleven major retailers including Allente, Altibox, Amazon Prime Video, the Apple TV app, Blockbuster, Elisa Viihde, Rakuten TV, SF Anytime, Telia, TV 2 and Viaplay (some retailers only in certain regions). The campaign is supported by major film distributors – Universal Pictures Home Entertainment, Nordisk Film, Scanbox Entertainment, SF Studios, Sony Pictures Entertainment and Warner Bros. Discovery. The campaign features titles from a wide range of genres available on VOD, encapsulating all ages, featuring local titles and Hollywood blockbusters, such as:
- JURASSIC WORLD REBIRTH
- THE CONJURING: LAST RITES
- FROM THE WORLD OF JOHN WICK: BALLERINA
- A BIG BOLD BEAUTIFUL JOURNEY
- MADKLUBBEN – HJEMME IGEN
- RELAY
- DET ÄR NÅGOT SOM INTE STÄMMER
- BLÜCHER
- FLEAK
- THE PENGUIN LESSONS
- ANNA MINUN RAKASTAA ENEMMÄN
- CAUGHT STEALING
- THE BAD GUYS 2
- SUPERMAN
- GOOD FORTUNE
- LOTTE & TOTTE
- THE LIFE OF CHUCK
- MATERIALISTS
- THE DANCE CLUB
- RUST
- TOGETHER
And many more*!
Consumers can enjoy recent Box Office hits at incredible prices, giving them the opportunity to “try before they buy”. The initiative continues to reinforce the value, convenience and breadth of the rental offering for today’s digital audiences.
This edition will be supported by a partnership with leading search & discovery film tool PlayPilot, a wide-reaching media campaign across all regions including a partnership with Swedish industry giant Aftonbladet, digital out-of-home advertising in central Copenhagen, Google search engine marketing and prime placements across Facebook, Instagram, TikTok and YouTube highlighting the amazing offers.
Jesper Dahlgaard, Chair (DEGN) & Nordic Director of Digital Sale (Nordisk Film) said: “Across the Nordics, audiences expect choice, quality and great value, with Mega Movie Week delivering all three. This first edition in 2026 and our fourth in 12 months, reflects how VOD continues to resonate, offering an easy and affordable way to enjoy local and international titles. The strength of collaboration between retailers, distributors and DEGN members is what makes these campaigns possible, and it is great to see it grow year on year.”
Liz Bales, Chief Executive at DEGI: The Digital Entertainment Group International added: “Mega Movie Week proves that when the Home Entertainment Industry supports a clear consumer message, VOD can deliver real impact. With standout results behind us, this campaign shows how great offers and broad availability can turn attention into action, with the Nordic entertainment industry continuing to grow at scale.”
DEGN was set up in 2018 in conjunction with DEGI to enable cross-industry collaboration in a compliant environment to drive digital growth for the whole Nordic sector. DEGI works across multiple territories internationally to promote education, collaboration, networking and community.
In 2026, DEGN has ambitious plans – including the return of the Nordic Digital Entertainment Tradeshow in Stockholm on 23rd April, a full-day event that brings together international and Nordic entertainment industry professionals for collaborative discussions, strategic insights, industry-wide market data and networking – alongside the publication of the 2026 Annual Market Overview and more collaborations with all industry stakeholders to drive growth in all four regions.
