Download the Nordic Market Overview report here
- Report provides comprehensive overview of Nordic Transactional Home Entertainment market through key insights into EST and VOD
- Nordic audiences increasingly opting for EST, with regional consumer spend on track to surpass VOD within the next few years
- Catalogue continuing to grow in importance, accounting for nearly half of all consumer spend in each of the four markets
- Strong conversion of Theatrical into EST and VOD stabilised market in 2025, with a powerful upcoming slate expected to deliver steady growth throughout 2026 and into 2027
17th June 2026: Today, The Digital Entertainment Group Nordic (DEGN) and DEGI: The Digital Entertainment Group International publish the annual Nordic Market Overview report for 2026. Now in its third edition, the report provides a comprehensive look at market trends, audience behaviours, and opportunities for collaboration and growth within the Nordic Transactional Home Entertainment landscape.
Combining fresh regional data and analysis with insight into the distinctions of each individual territory, the latest report delivers a breakdown of consumer behaviour and territory sales performance across EST and VOD. It details how strong box office conversion helped to stabilise the market following a downturn in 2024, and predicts the powerful upcoming slate will deliver modest but steady growth for the remainder of 2026 and into 2027. The report also highlights a particularly positive performance for EST, with volume remaining stable and value up 4% in 2025, putting regional consumer spend on track to surpass VOD within the next few years.
The report also examines the top titles of the year across the region, and while Hollywood dominated the 2025 New Release charts, local content continued to play a key role in engaging audiences, with homegrown hits securing multiple year-end top 10 spots in both Denmark and Finland. Consumer engagement with Catalogue also remained key, cementing it as an increasingly important revenue driver that accounts for nearly half of all consumer spend across each of the four territories.
The Nordic Market Overview additionally provides a deep dive into the initiatives driven by DEGN to stimulate sustainable growth in the Nordic Transactional market. These include the annual DEGI Roadshow, which returned to Stockholm in April 2026 for its fourth edition; the Nordic Hitlist, compiling the top 10 digital films every week across each Nordic market; and Mega Movie Week, of which awareness grew significantly in three of the four markets after it was delivered an unprecedented four times in the 12 months through to January 2026, driving sales of an additional 111,000 units and 180,000 EUR in revenue across EST and VOD.
Jesper Dahlgaard, Chair, DEGN said: “In the face of an ever-evolving industry landscape, it’s vital that stakeholders have access to comprehensive regional insights to inform ongoing collaboration, innovation, and growth. DEGN’s third annual market report compiles key data and analysis to provide a deep dive into market trends and developing consumer behaviour, offering a holistic overview of the Nordic entertainment market alongside thoughtful insight into the distinctions that differentiate each territory.”
Liz Bales, Chief Executive, DEGI said: “The latest data and analysis in this year’s Nordic Market Overview report provide an essential foundation for understanding audience behaviours and evidencing revenue potential across the region, distilling the unique characteristics and consumer preferences of each of the four territories into a comprehensive Nordic perspective. This expert analysis provides key insight into the nuances of the regional entertainment landscape, empowering stakeholders to explore new opportunities and navigate emerging challenges together in collective pursuit of continued progress.”
To discuss DEGI or DEGN Membership, or participation in any of the promotions contained in the report, please contact [email protected].
About the Digital Entertainment Group Nordic
The DEG Nordic operates as a hub for the exploration, funding and execution of projects designed to drive consumer engagement with digital transactions in a region that boasts some of the most advanced digital infrastructure in the world, with the DEGI providing the committee with a robust structure of corporate governance to meet compliance and competition requirements as applicable to cross-industry collaboration aimed at maximising opportunities for growth.
About the Digital Entertainment Group International
DEGI: The Digital Entertainment Group International (DEGI) is an international trade body driving digital consumption through a global vision. The sister organisation to US-based DEG: The Digital Entertainment Group, DEGI offers a forum for its members to discuss opportunities and challenges for emerging digital technologies, the supply chain, and promoting both new and established formats. DEGI commissions research and monitors trends to help keep its members informed in a rapidly evolving landscape.
