Movie lovers across Italy can buy and rent a selection of the latest local and international titles at amazing prices from 12th to 18th October!
Milan, 12th October 2026: DEGI: The Digital Entertainment Group International, in collaboration with UNIVIDEO, has today announced the return of Mega Movie Week in Italy, bringing together an exciting selection of movies to buy and rent on digital at amazing prices for the next seven days.
This marks the second Mega Movie Week promotion in Italy and follows a highly successful first edition in November 2025 that, week-on-week, increased EST (Electronic Sell-Through) volume by 329%, doubled EST value, and boosted VOD (Video on Demand) volume by 65%.
Offers are available across six major retailers: the Apple TV app, CHILI, Mediaset Infinity, Prime Video, Rakuten TV and TIMVISION. The campaign is supported by major film distributors including Amazon MGM Studios, Bim, Blue Swan Entertainment, CG Entertainment, Eagle Pictures, IIF, Paramount Pictures, Plaion Pictures, Rai Cinema, Sony Pictures Entertainment, Universal Pictures Home Entertainment, Vision Distribution, The Walt Disney Company, and Warner Bros. Discovery.
The compelling choice of titles featured during Mega Movie Week is designed to engage new and returning customers alike. Whether a consumer is making a digital purchase for the first time or continuing to build out their existing collection, the initiative highlights the ease, value and convenience of buying and renting films to enjoy from the comfort of home.
Ranging from the latest international hits to beloved local titles and spanning a wide variety of genres, films available at amazing prices during the campaign include:
- THE DEVIL WEARS PRADA 2
- DISCLOSURE DAY
- SUPERGIRL
- SCARY MOVIE (2026)
- CHALLENGERS
- ONE LAST SHOT
- WHISTLE
- THE LAST ONE FOR THE ROAD
- LATE SHIFT
- COLOURS OF TIME
- OBSESSION
- WUTHERING HEIGHTS
- SCREAM 7
- READY OR NOT 2: HERE I COME
- BLINK TWICE
- THE CELEBRITY SEX PASS
- KILLER WHALE
- THE HOLY BOY
And many more!*
Mega Movie Week is supported by a broad PR and media campaign to increase reach and continue building brand awareness of the promotion, including a partnership with Samsung TV and JustWatch delivering maximum exposure across the promotional week.
The second edition of Mega Movie Week in Italy marks a milestone in DEGI’s ongoing mission to boost digital transactional growth and builds on the momentum of the 2026 DEGI Roadshow, held in Rome in June. The Roadshow brought together key stakeholders from across the industry to analyse the scale and impact of the Italian Home Entertainment market, and the event is set to return in 2027 with a diverse programme underscored by new insights and opportunities to drive further engagement.
Liz Bales, Chief Executive of DEGI, said: “DEGI is committed to supporting and driving the growth of digital transactional in Italy, and the return of Mega Movie Week delivers a powerful message on the strength and potential of transactional home entertainment in the region. With a broad range of titles at brilliant prices, the campaign offers a fantastic proposition for Italian audiences, showcasing the value, accessibility and convenience of digital ownership and rental. We are delighted to build on the momentum of the first edition to deliver another high impact campaign for 2026, and would like to extend our warmest thanks UNIVIDEO for their renewed collaboration, as well as to our local and international distributor and retail partners, whose support makes Mega Movie Week possible.”
Luciana Migliavacca, President of UNIVIDEO, added: “We are delighted that UNIVIDEO is once again supporting the Mega Movie Week activity promoted by the DEGI this year. It is an important opportunity to promote and strengthen the home entertainment market, focusing on innovation, legality and tradition.
“As an audiovisual publisher, and first and foremost as a cinema enthusiast, I believe that physical media and digital viewing are not alternatives, but two complementary ways of enjoying the same experience. What brings them together is the public’s enduring connection with cinema, which remains strong even as viewing habits evolve.
“Meeting these needs means offering more purchasing and viewing opportunities, while also encouraging audiences to rediscover titles that are part of our cultural heritage. This is why we strongly support a campaign that promotes legal digital rental and purchase, placing the value of content and its accessibility at the heart of the initiative. We look forward to continuing our collaboration with all industry stakeholders to create new opportunities for audiences and contributing to the growth of the market as a whole.”
ENDS
*Prices and titles may vary across retailers and those listed are only valid as part of this campaign across 12th to 18th October 2026.
