DEG Nordic

About Us

Digital Entertainment Group Nordic (DEGN) is a specialised local board and trade body within the film industry, supported by DEGI: The Digital Entertainment Group International. DEGN operates as a central hub in the Nordics—a region celebrated for its cutting-edge digital infrastructure.

DEGN is dedicated to the exploration, funding, and execution of projects aimed at enhancing consumer engagement with digital transactions, explicitly focusing on digital ownership (EST) and digital rental (TVOD). This industry body plays a pivotal role in shaping the landscape of digital transactional media in the movie industry.

Our Mission:

  • To support our members and category stakeholders in the pursuit of common goals for category growth
  • To work in collaboration with existing local organisations or create new forums for engagement as needed in key territories
  • Boost audience engagement by implementing tailored behavioural studies that yield actionable insights

Our Vision:

  • Ongoing digital growth across transactional and beyond through increased in-territory support and collaboration
  • An integrated network of local trade associations connecting the US and International territories in a cost-effective & efficient future vision
  • Drive understanding of sector performance through sales tracking and analysis in partnership with global insight providers

The DEGI provides the committee with a robust corporate governance structure to meet compliance and competition requirements applicable to cross-industry collaboration aimed at maximizing opportunities for growth.

Meet The Board

Liz Bales

Liz Bales

Chief Executive - BASE & DEGI: The Digital Entertainment Group International

Ana Iglesias

Ana Iglesias

Senior Director - International Account Management, EMEA - NBCUniversal

Jesper Dahlgaard (Chairman)

Jesper Dahlgaard (Chairman)

Nordic Director of Digital Sales - Nordisk Film

Martin Brandtler

Martin Brandtler

Nordic Head of Home Entertainment Distribution SF Studios

Louisa Falkham

Louisa Falkham

Director - Digital Distribution - Paramount Pictures

Andreas Stark

Andreas Stark

Executive Director - Digital Transactional Distribution Nordics & Benelux - Sony Pictures Entertainment

Abiana Garret

Abiana Garret

Senior Manager Digital Sales & Stores Management, EMEA - The Walt Disney Company

Henrik Lundh

Henrik Lundh

Digital Business Manager - Warner Bros. Discovery

Initiatives

The Film Hitlist is compiled from data gathered across all major regional digital retailers, including Apple TV, Blockbuster, Rakuten TV, SF Anytime and Viaplay Store. The Film Hitlist is the definitive, up-to-the-minute guide of what titles are trending in homes across the Nordics.

The Mega Movie Week promotion aims to drive digital transaction by rewarding already engaged audiences to grow their collection and watch their favourite movies again and again and to attract new customers through these limited-time prices.

Upcoming - 2024 DEG Roadshow and Nordic Digital Entertainment Tradeshow (25th April)

The DEG Nordic Board welcomes the DEG Roadshow for its second attendance in Stockholm, delivered in partnership with the afresh once again Nordic Digital Entertainment Tradeshow. DEG President & CEO – Amy Jo Smith will join a host of US and Nordic colleagues leading a day of global collaboration, fresh category research, insight and strategic learnings to stimulate and drive growth across the international entertainment landscape with a specific spotlight on opportunities across the Nordics EST and TVOD market.

Read more here

 

Past Events

These event:

🌍 Provided fresh local and international market data

📊 Highlighted consumer behaviour trends and expert analysis

💡 Spotlighted innovations which harness opportunity and address challenge

🛍️ Hosted retail panels and Q&A sessions with leading industry players

🍿 Plus, showcased exclusive sneak peeks of upcoming content