DEG Nordic
About Us
Digital Entertainment Group Nordic (DEGN) is a specialised local board and trade body within the film industry, supported by DEGI: The Digital Entertainment Group International. DEGN operates as a central hub in the Nordics—a region celebrated for its cutting-edge digital infrastructure.
DEGN is dedicated to the exploration, funding, and execution of projects aimed at enhancing consumer engagement with digital transactions, explicitly focusing on digital ownership (EST) and digital rental (TVOD). This industry body plays a pivotal role in shaping the landscape of digital transactional media in the movie industry.
Our Mission:
- To support our members and category stakeholders in the pursuit of common goals for category growth
- To work in collaboration with existing local organisations or create new forums for engagement as needed in key territories
- Boost audience engagement by implementing tailored behavioural studies that yield actionable insights
Our Vision:
- Ongoing digital growth across transactional and beyond through increased in-territory support and collaboration
- An integrated network of local trade associations connecting the US and International territories in a cost-effective & efficient future vision
- Drive understanding of sector performance through sales tracking and analysis in partnership with global insight providers
The DEGI provides the committee with a robust corporate governance structure to meet compliance and competition requirements applicable to cross-industry collaboration aimed at maximizing opportunities for growth.
Meet The Board
Liz Bales
Chief Executive - BASE & DEGI: The Digital Entertainment Group International
Ana Iglesias
Senior Director - International Account Management, EMEA - NBCUniversal
Jesper Dahlgaard (Chairman)
Nordic Director of Digital Sales - Nordisk Film
Martin Brandtler
Nordic Head of Home Entertainment Distribution SF Studios
Louisa Falkham
Director - Digital Distribution - Paramount Pictures
Andreas Stark
Executive Director - Digital Transactional Distribution Nordics & Benelux - Sony Pictures Entertainment
Abiana Garret
Senior Manager Digital Sales & Stores Management, EMEA - The Walt Disney Company
Henrik Lundh
Digital Business Manager - Warner Bros. Discovery
Initiatives
The Nordic Market Overview Report establishes an annual pipeline of market reporting and analysis, showcasing the Nordic Digital Transactional Market on a local and global scale, and highlighting the growth initiatives of the DEGN.
The Film Hitlist is compiled from data gathered across all major regional digital retailers, including Apple TV, Blockbuster, Rakuten TV, SF Anytime and Viaplay Store. The Film Hitlist is the definitive, up-to-the-minute guide of what titles are trending in homes across the Nordics.
The Mega Movie Week promotion aims to drive digital transaction by rewarding already engaged audiences to grow their collection and watch their favourite movies again and again and to attract new customers through these limited-time prices.
2024 DEG Roadshow and Nordic Digital Entertainment Tradeshow (25th April)
The Nordic Digital Entertainment Tradeshow welcomed over 100 guests from 30 companies celebrating Home Entertainment with fresh insights and discussions.
We welcomed Amy Jo Smith and Jeremy Enos from the DEG: The Digital Entertainment Group based in the US, and various key retail and distribution players across the Nordics, including the event sponsors, PlayPilot and the Nordisk Film & TV Fond.
The event offered fresh local and international market data, highlighted consumer behaviour trends, and provided expert analysis, showcasing innovations that both addressed and harnessed opportunities. Additionally, we hosted retail panels and Q&A sessions with leading industry players and provided exclusive sneak peeks of upcoming content.
Read more here
2023 Events
These event:
🌍 Provided fresh local and international market data
📊 Highlighted consumer behaviour trends and expert analysis
💡 Spotlighted innovations which harness opportunity and address challenge
🛍️ Hosted retail panels and Q&A sessions with leading industry players
🍿 Plus, showcased exclusive sneak peeks of upcoming content
